Can’t find the right software to help your business?

We build custom software that delights users and increases business productivity.

Hank Head

I started my first project with RoleModel Software in 2002. Since then we have worked on a total of 9 projects together. On every project, RoleModel created software that users loved and solved the business challenge that we faced.

Hank Head, VP, Optum Technology

Our Client Contract sizes range from $50K to $4MM


Years in Business


Multi-Project Clients


Team Members


Offshore Developers

A Broad Range of Experience

Our experience building custom software that helps solve business problems extends across multiple industries, technologies, platforms and continents.


  • Healthcare
  • Construction
  • Agriculture
  • eCommerce
  • Insurance
  • Pharma
  • Manufacturing
  • Publishing
  • Fitness/Sports
  • Logistics


  • Ruby / Rails
  • JavaScript / Node.js
  • React / React Native
  • Swift / Objective-C
  • Java / C#
  • Elixir / Erlang
  • Python / TensorFlow
  • AI /Machine Learning
  • Data Visualization
  • UI / UX


  • Cloud / DevOps
  • Mobile Web
  • iOS / Android
  • Web Applications
  • Desktop

Client Locations

  • USA
  • Europe
  • Australia


Sayfa Group: Industrial Access & Fall Protection Systems

Boronia, Australia

Custom software enables Sayfa to quickly and seamlessly produce 3D models and accurate sales quotes

  • Cloud-based system accessible anywhere
  • Extensive use of 3D modeling
  • Easily configures complex stairs and angles
  • Calculates complex parts lists


Bodø, Norway

Electronic Health Record (EHR) software dashboard for diabetes clinics to share and compare their outcome data to improve population health

  • Responsive mobile application
  • Data sharing with other clinics
  • Configurable business rules
  • Color coded data for easy interpretation

LifeWay Christian Resources

Nashville, Tennessee

A new e-commerce website simultaneously integrated with a new back-office system that improved business processes

  • LifeWay acquired the company Wordsearch, needing a tech upgrade
  • Built a mobile-friendly web application
  • Automated e-book subscriptions and royalty reporting
  • Tightly integrated with existing software/databases


Local presence, multi-industry experience, cutting-edge technical skills and a process that reduces risk and focuses on business value from start to finish

Time: ~1 Week

Team Size: 2+

Price: $3,750


  • Analyze business challenges and value drivers
  • Collaborate to estimate project scope, cost, and ROI
  • Develop ideas for User Experience
  • Deliver an Investigative Summary Report

Time: 1-3 Weeks

Team Size: 2-3+

Price: $15k to $45k


  • Dig deep into goals and risks
  • Identify key user processes
  • Develop design-focused, functional prototypes
  • Plan your Rollout

Time: 4-16 Weeks

Team Size: 3+ or 5+

Price: TBD


  • Build your first release to validate your software
  • Testing with real users in the real world
  • Identify new feature requirements
  • Refine software roadmap

Time: 2 Weeks or longer

Team Size: 3+ or 5+

Price: TBD

Additional Releases

  • Add features
  • Refine the user experience
  • Implement changes
  • Adjust software roadmap


Ken Auer


Ken’s passion and commitment to software craftsmanship has made him a respected leader in the sustainable software movement. For over four decades, he has applied his craft as a leader of high-performance development teams. At the inaugural 2009 Software Craftsmanship North America Conference, Ken was introduced as “the father of software craftsmanship.” He is co-author of the well-received book Extreme Programming Applied: Playing to Win!

Caleb Woods


Caleb is a technologist who understands and solves complex business problems. He has a passion for software craftsmanship and producing sustainable software. Caleb leads the company’s technical and design efforts, stays current with technology trends, and makes recommendations for “full-stack” software architecture.

Roy Miller


Roy is an experienced business and technology leader, developer, and strategist. He oversees marketing, sales, and operations. He has been actively involved in leadership for startups to multinational consulting projects over 25 years. Roy is an expert in business transformation and has published two books on agile development.


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