Can’t find the right software to help your business?

We build custom software that delights users and increases business productivity.

Hank Head

I started my first project with RoleModel Software in 2002. Since then we have worked on a total of 9 projects together. On every project, RoleModel created software that users loved and solved the business challenge that we faced.

Hank Head, VP, Optum Technology

About Us

We are a custom software and web development company specializing in mobile and web software. Our project sizes range from $50K to $4MM.


Years in Business


Multi-Project Clients


Team Members


Offshore Developers

What we do

We use agile software development practices and a broad range of web development technologies to create perfectly fitted custom software.


  • Healthcare
  • Construction
  • Agriculture
  • eCommerce
  • Insurance
  • Pharma
  • Manufacturing
  • Publishing
  • Fitness/Sports
  • Logistics


  • Ruby / Rails
  • JavaScript / Node.js
  • React / React Native
  • Swift / Objective-C
  • Java / C#
  • Elixir / Erlang
  • Python / TensorFlow
  • AI /Machine Learning
  • Data Visualization
  • UI / UX


  • Cloud / DevOps
  • Mobile Web
  • iOS / Android
  • Web Applications
  • Desktop

Client Locations

  • USA
  • Europe
  • Australia

Short Demos of our Work

This collection of short demos is a small sample of our custom software development company portfolio. Users love how our web development services increase business productivity.

Sayfa Group: Industrial Access & Fall Protection Systems

Boronia, Australia

Custom software enables Sayfa to quickly and seamlessly produce 3D models and accurate sales quotes

  • Cloud-based system accessible anywhere
  • Extensive use of 3D modeling
  • Easily configures complex stairs and angles
  • Calculates complex parts lists


Bodø, Norway

Electronic Health Record (EHR) software dashboard for diabetes clinics to share and compare their outcome data to improve population health

  • Responsive mobile application
  • Data sharing with other clinics
  • Configurable business rules
  • Color coded data for easy interpretation

LifeWay Christian Resources

Nashville, Tennessee

A new e-commerce website simultaneously integrated with a new back-office system that improved business processes

  • LifeWay acquired the company Wordsearch, needing a tech upgrade
  • Built a mobile-friendly web application
  • Automated e-book subscriptions and royalty reporting
  • Tightly integrated with existing software/databases

Ready to discuss your project?

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A Practical Process

We have divided the custom software development process into multiple stages. This process reduces your risk and makes it easier to measure the value we deliver at each step.

  • Time: ~1 Week
  • Team Size: 2+
  • Price: $4,750
  • Analyze business challenges and value drivers
  • Collaborate to estimate project scope, cost, and ROI
  • Develop ideas for User Experience
  • Deliver an Investigative Summary Report
  • Time: 1-3 Weeks
  • Team Size: 2-3+
  • Price: $15k to $45k
  • Dig deep into goals and risks
  • Identify key user processes
  • Develop design-focused, functional prototypes
  • Plan your Rollout
  • Time: 4-16 Weeks
  • Team Size: 3+ or 5+
  • Price: TBD
  • Build your first release to validate your software
  • Testing with real users in the real world
  • Identify new feature requirements
  • Deliver an Refine software roadmap Summary Report
Future Releases
  • Time: 2 Weeks or longer
  • Team Size: 3+ or 5+
  • Price: TBD
  • Add features
  • Refine the user experience
  • Implement changes
  • Adjust software roadmap

Our Leadership

With decades of experience as software and business consultants, our experts are ready to discuss your business challenges and how custom software could work for you.

Ken Auer

Ken Auer


Ken’s passion and commitment to software craftsmanship has made him a respected leader in the sustainable software movement. For over four decades, he has applied his craft as a leader of high-performance development teams. At the inaugural 2009 Software Craftsmanship North America Conference, Ken was introduced as “the father of software craftsmanship.” He is co-author of the well-received book Extreme Programming Applied: Playing to Win!

Caleb Woods

Caleb Woods


Caleb is a technologist who understands and solves complex business problems. He has a passion for software craftsmanship and producing sustainable software. Caleb leads the company’s technical and design efforts, stays current with technology trends, and makes recommendations for “full-stack” software architecture.

Roy Miller

Roy Miller


Roy is an experienced business and technology leader, developer, and strategist. He oversees marketing, sales, and operations. He has been actively involved in leadership for startups to multinational consulting projects over 25 years. Roy is an expert in business transformation and has published two books on agile development.


We are located in North Carolina near Raleigh and the Research Triangle Park (RTP). Our software development company team leaders are located in Tennessee, Texas, Wisconsin, and New York. We can work with clients in all major US cities, including Atlanta, Charlotte, Washington, Boston, Chicago, Houston and Denver.

What’s the next step?

We are here to help you see if custom business software is a good fit for you. A good way to do this is to talk on the phone. To get the most out of a call, we find that scheduling a time slot works best. Please click the button below to get started:

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