Naturally a Deal

Overview

Naturally a Deal is a food co-op that delivers discounted food in bulk to member pickup sites in four states. But they had a delivery problem.

The business needed a better way to sort pallets of boxed food — most of it frozen — into members’ individual orders. Sorting at its outdoor customer delivery locations was time-consuming and chaotic. Sorting before delivery required renting space and hiring temporary workers. RoleModel partnered with Naturally a Deal to design a simple prototype app that streamlined the process, allowing fewer people to sort food faster.

During a two-day planning and exploration with Naturally a Deal, RoleModel designers and developers simulated the delivery process and created a prototype sorting application.

Solution

  1. During a two-day planning and exploration with Naturally a Deal, RoleModel designers and developers simulated the delivery process and created a prototype sorting application.
  2. RoleModel refined the working prototype to increase the speed at which someone could sort a shipment.
  3. A RoleModel developer field-tested the prototype, to validate the assumptions were correct and identify key features needed for the first release.
  4. The single-user prototype has already allowed Naturally a Deal to remove the expense of the rented warehouse space and grow its business.
Working with RoleModel has helped me think differently about what's possible, save money, and jump started the growth of my business.
Jon Einwechter
Naturally a Deal owner

Results

Naturally A Deal wondered if a custom application to reduce the time and cost of breaking down food shipments was viable. RoleModel's experienced cross-functional team quickly produced a mobile application and tested it on-site with Naturally a Deal. The result was working software that proves time and costs savings are possible with a first release of a single-user system.

With a proven concept, Naturally A Deal is well positioned to take the next step and create a viable production application.

If you’d like to learn more, contact us now. We’d be happy to discuss the ways we can help you meet the needs of your growing technology based business.

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