Cancer researchers produce a vast amount of treatment-related data. The increased adoption of Electronic Health Records (EHRs) have made more patient information available than ever before. Physicians working in fast-paced oncology clinics have little time to use the high volume of available clinical data to validate patient treatment plans. Effective, lower-cost cancer treatments are often overlooked.
In 2010, a new medical technology company, referred to as "MedTech" because of trademark restrictions, had an idea for innovative software that could address these issues and change the industry. In just seconds, the new software would quickly filter data and help oncologists create data-validated treatment plans. Because physicians have limited time, the software had to be easy to use, highly intuitive and user-centered.
A major Healthcare IT company purchased MedTech in 2012 and asked RoleModel to return to the project to add functionality needed for a national rollout. Over the next two years, the team used the same agile and UCD practices that led to the success of the initial system. Users said they wished to do less data entry and the team responded by adding the ability to extract observations from Electronic Health Records in 2014.
In 2016, Medicare and Medicaid released “value based” treatment regulations that rewarded healthcare providers for quality rather than quantity of care. RoleModel teamed with MedTech to adapt to the changing regulatory landscape by building new tools that used the evolving Fast Healthcare Interoperability Resources (FHIR) standards to maximize industry adoption. RoleModel used the same integrated UCD and TDD approach to build software compliant with the new standards while maximizing treatment quality and reducing treatment costs.
Today 25% of all US medical oncologists use this Clinical Decision Support software to make thousands of life-critical decisions every month. In 2017 MedTech released more than 120 user-focused updates with minimal down time. With help from RoleModel, MedTech’s software idea has grown into a powerful software system that is changing how oncologists deliver patient care.
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