Mike has over 30 years experience of using his marketing and business skills to grow companies in the software, medical, and financial service industries. His IT experience includes work for clients such as RJR Nabisco, Duke University Medical Center and SalesLogix. Mike is an expert in both traditional and digital marketing, an accomplished copywriter, and has held Google AdWords and Google Analytics certifications. At RoleModel, he works on internal and external marketing projects, using his creative and analytical abilities to solve marketing problems and increase sales. Mike received his MBA from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.
Mike has farmed organically, is a master cheesemaker, and has authored several books. In his free time, he enjoys skiing, biking, hiking and swimming with his family.