The founder of Decks.com (acquired by Trex Company, Inc.) had a grand vision. He wanted to build the best deck designer available and have it become a ubiquitous platform on the web. A key requirement for the project was for the deck designer to cover the lifecycle of any deck project from planning through installation.
Decks.com needed an easier, more interactive way for its non-expert customers to see, experience, and plan a deck project. High costs and uncertainty of outcomes made the company skeptical of a software solution.
Decks.com approached RoleModel after hearing positive reviews of its ability to adapt cutting edge technologies for industries that rely on rapid structural design.
After researching the business model and goals of Decks.com thoroughly, RoleModel proposed a flexible development plan designed to evolve alongside the demands of the client's business.
RoleModel worked with Decks.com to design a web application that would allow users to create deck plans meeting all engineering regulations for the US and Canada.
Using expertise in HTML5 canvas, RoleModel developed a prototype of a cross-platform web app, with particular emphasis on providing a user-friendly, interactive experience for customers. RoleModel adapted to evolving goals without compromising quality.
RoleModel used its experience and expertise to build an intuitive app with tremendous end-user appeal, ultimately attracting the attention of Trex and facilitating the founder’s sale of his company.